Activism and advocacy have been pillars of Slow Food activity since the organization’s beginnings.
Our methods and collaborators may have changed over time, but we’ve constantly tried to shape public opinion and called attention to topics which are now being taken seriously by governments, particularly concerning the link between food production and the environment.
What petitions is Slow Food involved in? What campaigns are activists in the Slow Food movement working on, and how are they getting the attention of politicians? What are we fighting for?
Slow Food activists are numerous and diverse, as are the challenges they’re rising to face across the world.
Once we identify an action that we believe needs to be taken, how do we build a campaign around it?
Save bees and farmers
The objective was a million signatures, and with Save Bees and Farmers we gathered 1,161,255. Over a million European citizens who showed their solidarity with bees and raised their voices against pesticides!
Behind every signature there’s an awareness: that bees and other pollinators play a crucial role for biodiversity and agriculture. And that without bees, a large number of vegetable species would no longer exist.
The campaign was a success, from the identification of its objectives, its research into alliances, the choice of communication tools and approaches.
At Terra Madre we’ll demonstrate how all this was made possible.
Other campaigns: from land grabbing to social justice and food sovereignty
Priorities change from place to place. At Terra Madre we present other successful campaigns, from a mobilization against land grabbing in Africa, to battles for social justice in North America and for food sovereignty in Latin America.
The importance of creativity
Creativity is an important element in any successful campaign. And creativity is often (rightly!) associated with younger generations. In Activism Square you can meet members of the Slow Food Youth Network, and take part in creativity workshops.