Activism and advocacy have been pillars of Slow Food activity since the organization’s beginnings. Our methods and collaborators may have changed over time, but we’ve constantly tried to shape public opinion and called attention to topics which are now being taken seriously by governments, particularly concerning the link between food production and the environment.

What petitions is Slow Food involved in? What campaigns are activists in the Slow Food movement working on, and how are they getting the attention of politicians? What are we fighting for?

Slow Food activists are numerous and diverse, as are the challenges they’re rising to face across the world.

Our campaigns

Once we identify an action that we believe needs to be taken, how do we build a campaign around it?

Save bees and farmers

The objective was a million signatures, and with Save Bees and Farmers we gathered 1,161,255. Over a million European citizens who showed their solidarity with bees and raised their voices against pesticides!

Behind every signature there’s an awareness: that bees and other pollinators play a crucial role for biodiversity and agriculture. And that without bees, a large number of vegetable species would no longer exist.

The campaign was a success, from the identification of its objectives, its research into alliances, the choice of communication tools and approaches.

At Terra Madre we’ll demonstrate how all this was made possible.

Activism

Other campaigns: from land grabbing to social justice and food sovereignty

Priorities change from places to place. At Terra Madre we present other successful campaigns, from a mobilization against land grabbing in Africa, to battles for social justice in North America and for food sovereignty in Latin America.

The importance of creativity

Creativity is an important element in any successful campaign. And creativity is often (rightly!) associated with younger generations. In the Activism Area you can meet members of the Slow Food Youth Network, and take part in creativity workshops.

Terra Madre Salone del Gusto is an international event dedicated to food politics, sustainable agriculture and the environment. Come to Parco Dora, Turin, from September 22-26, 2022 to shape the future of food with us! You can meet over 600 exhibitors in our market, and take part in a series of workshops, conferences and tastings that show how we can regenerate our planet through food. #TerraMadre2022