Reforestation is regeneration: the guardians of the Amazon rainforest in Peru

In the heart of the Amazon rainforest in Peru, Fondazione Lavazza is committed to the reforestation the area thanks to a project in partnership with the Ministry of Environment in Peru, the local indigenous tribes and Cesvi.

The project has two main objectives: to safeguard the already-existing rainforest with the direct aid of the indigenous communities, making them the “guardians of the forest”, and to plant new trees in more run-down areas. The project also holds a strong social value: it promotes the manufacturing and marketing of local natural products – such as the Brazilian nut – and the planting of fruit trees, which represent both a source of food for the communities themselves and a chance for revenues.

Speakers:

• Roberto Vignola, Deputy General Manager and Head of communication and fundraising department di Cesvi Onlus.
• Davide Belloni, coordinator of Latin America CESVI Onlus.
• Veronica Rossi, Lavazza Group.

Moderator:

• Cristina Parodi, journalist.

Free entry while seats last. We advise you to arrive 10 minutes early to ensure a place.

Terra Madre Salone del Gusto is in Parco Dora, Turin, from September 22-26, 2022, with over 600 exhibitors and a series of workshops, conferences and tastings that show how we can regenerate our planet through food. #TerraMadre2022 is a Slow Food event.

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