Reforestation is regeneration: the guardians of the Amazon rainforest in Peru

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Torino, Italy

Event local time


September 24th at 15:30 in your time zone

Free event

In the heart of the Amazon rainforest in Peru, Fondazione Lavazza is committed to the reforestation the area thanks to a project in partnership with the Ministry of Environment in Peru, the local indigenous tribes and Cesvi.

The project has two main objectives: to safeguard the already-existing rainforest with the direct aid of the indigenous communities, making them the “guardians of the forest”, and to plant new trees in more run-down areas. The project also holds a strong social value: it promotes the manufacturing and marketing of local natural products – such as the Brazilian nut – and the planting of fruit trees, which represent both a source of food for the communities themselves and a chance for revenues.


  • Roberto Vignola, Deputy General Manager and Head of communication and fundraising department di Cesvi Onlus.
  • Davide Belloni, coordinator of Latin America CESVI Onlus.
  • Veronica Rossi, Lavazza Group.


  • Cristina Parodi, journalist.

Free entry while seats last. We advise you to arrive 10 minutes early to ensure a place.

Terra Madre Salone del Gusto is in Parco Dora, Turin, from September 22-26, 2022, with over 600 exhibitors and a series of workshops, conferences and tastings that show how we can regenerate our planet through food. #TerraMadre2022 is a Slow Food event.

Other info

Event languages: IT, EN, ES

Event location: 
, Berta Cáceres Arena
Ingressi Borgaro e Mortara - Torino (Italy)
GPS: 45.092073, 7.665029

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