The Tierra of Cuba

The iTierra! blend is a Lavazza project to support producers guided by strong ethical principles in coffee-growing regions.

This Workshop we’ll discover the how the iTierra! project is working in Cuba through a narrative and sensory journey. We begin with classic products made with coffee, then widen our scope to chocolate, tobacco… and even a mojito. The protagonists here are the different products and ways of preparing them, as well the passion and social commitment behind the products.

This Workshop is held at Museo Lavazza, which we highly recommend a visit to! Tickets are available online until September 20. During the event you can purchase any remaining tickets at the Event Reception in Parco Dora.

Terra Madre Salone del Gusto is in Parco Dora, Turin, from September 22-26, 2022, with over 600 exhibitors and a series of workshops, conferences and tastings that show how we can regenerate our planet through food. 

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